What's in a Name?
Reading the latest issue of American Family Physician, chock full of ads highlighting the latest magic bullets for common complaints like anxiety and insomnia. My eyes lingered on the one for Ambien...suddenly, it hit me! Ambien = A.M. Bien, "good morning"! Awesome. It's almost as clever as the treatment for onchocerciasis, infection by the worm that causes river blindness: Ivermectin = I ver (i.e., "I see"). I get such a kick out of those eureka moments.
As much as I despise the pharamaceutical industry for its relentless pursuit of profit through advertising, I can't deny my appreciation of smart wordplay. I've always thought that if medicine turned out to be not my bag, I would go into advertising.